They generally get the answers they need by looking at the box at the top on the right-sidebar of desktop search queries or the top of mobile searches, known as your Knowledge Graph.Įven so, in addition to assisting your Business in achieving maximum visibility, Google My Business also provides several additional benefits. Searchers “Google” your Business to find out hours, directions, read reviews, and see pictures. You should wait until you’ve completed your Google verification, as this means you are automatically verified on Bing, saving time.Do you have more than one Google Business listing to manage? If so, you should try Circleboom to manage multiple Google My Business accounts in one dashboard!Īs a business owner, you should know the value of having your company listed on Google, the world’s most popular search engine. If you set up your Google My Business page before your Bing page, you can import the information. Plus, with fewer businesses bothering to optimise for Bing, you’ve got more opportunities to rank higher. It’s estimated to cover around 20% of searches, and the more online optimisation you do, the better. This increases the volume of information you have on show and offers another opportunity to attract people’s interest, without taking much time or effort, so it’s worth playing with this feature.Īlthough Google is the bigger search engine, you shouldn’t forget about Bing. Google Posts is a micro blogging platform within GMB, where you can add mini status updates that will show up in the knowledge panel.Google will usually email you to confirm the information, but it’s sensible to double check that nothing has been changed. Sometimes people add suggestions for edits to your information. Optimise your GMB page with compelling images (using image names related to your business and keywords), and keep checking back to make sure the information is always up to date.When people conduct a local search, knowing that you’re open can make the difference between a conversion and a bounce. Opening hours are in the knowledge panel, so make sure you include them accurately.Once you have verified your account you can start to add more information to your account, including opening hours, photographs, and a description of your business. Do this as soon as you receive it, otherwise the code will expire and you’ll need to request a new one. The postcard has a verification code that you’ll need to enter next time you log in. This can sometimes be through a phone call, but more often will involve Google sending a postcard to the address you registered. When you have completed everything, you will have to verify the business. Add your phone number and web address (if you don’t, people won’t be able to get hold of you).Pick the most relevant to your business and only add extras if you genuinely fall into more than one business type. While you can pick multiple categories, don’t add them just for the sake of it. If Google doesn’t have a category that you think is the right fit, take a look at what categories your competitors have selected and pick the most applicable on of those. You then need to choose a category for your business.You’ll be taken to a map to verify the location, where you can move the pin to the exact location of your business. If not, you’ll be able to create a new business with the name. You’ll be asked for your business name – if there is an existing listing with this name, it will pop up. When you start setting up local citations, you need to be consistent with this information. Make sure you keep a note of exactly how you write your business name, address and phone number. You should set up your Google account first. It doesn’t take long, and when someone searches for you specifically, Google will display the information you’ve provided in a Knowledge Panel: Setting up Google My Business So setting up your Google and Bing accounts should be top of your list when it comes to promoting your business. The more information you can directly give to search engines, the better.
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